Summit Courses – Jan 17 – 21, 2022
Pre-Summit – January 10 - 14, 2022

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EOPD

Melynn Sight

Association marketing

Author, Communicator, Collaborator

For every association and its unique goals and challenges, Melynn often sees a common denominator in her work – connecting and unifying people through clear and open communications. With an intentional blend of brains, heart, guts and energy she works with association leaders to develop approaches to help them reach their goals – both the strategic ones and the tactical ones.

In her book Breakthrough Value – Discover Your One of a Kind Value Proposition, Melynn helps leaders, their board and staffs move from an internal focus on the organization’s strengths to a focus on member value from the outside-in. This often results is a change of perspective, a shift in planning and execution, and a renewed focus on what’s most important to the member.

Melynn is a seasoned sales and marketing executive who got a taste for creating and deploying integrated marketing programs at Xerox Corporation. She combines the best marketing communication strategies from 22 years in corporate marketing and 15 years in association marketing. She partners with Executive Officers like you to make positive change.